Meet the team
Eric Pearson - Founder & CEO
Eric’s love of bikes began with a hand-me-down BMX in 1986, at the age of six. Building back yard dirt jumps with his two brothers bred a lust for a newfangled “mountain bike” which were just being introduced in the late ‘80s and early ‘90s. In 1992, his 12th birthday wishes came true in the form of a cherry red Trek Singletrack 930 – no suspension, of course. This bike immediately became his prized possession and, before long, he had a posse of middle-school-aged “dirtbaggers” banging around in Pennsylvania’s Wissahickon Valley, years before it would become a well-known mountain biking destination. He also used to poach these trails on his Honda Mini Trail 50 dirtbike. An entrepreneur at heart, Eric came home from a ride one day with his first big idea. “Dad,” he exclaimed, “why don’t mountain bikes have front shocks like motorcycles?” It seemed like a no brainer – this idea would surely be worth a fortune! You can imagine the shock on Eric’s face when he saw his first Rock Shox front fork not even a year later. He was late to that party, but his thirst for inventing, tinkering and innovating would continue unabated. Before his 13th birthday his beloved mountain bike was stolen from his parents garage, setting off a string of bike thefts, six in total, over the next twenty years. Clearly, bike security was a big issue, and personal for Eric, so he set out to solve this problem for his fellow cyclists. Necessity being the mother of invention, ALPEN was born.
Brian McCue - VP Business Development
All it took was one trip to Lake Tahoe at the ripe age of 14, for Brian to know that he was meant to be in the mountains. As a Chicagoan, the tallest things around were the Sears Tower and Michael Jordan's legacy, but that wasn't doing it. So after graduating from Indiana University and cutting his teeth in investment banking, he finally got his opportunity to move west. Trail running, cycling and skiing in the hills of Marin County and Sierra Nevadas is what honed Brian's deep appreciation for the outdoors (as well as the finer points of the “suffer fest” and “type II fun”). With the outdoors slowly re-setting his course, it was a chance encounter in a ski cabin that led Brian to ALPEN. At ALPEN, Brian's uniquely able to pair his love of the outdoors and desire to create a more sustainable future with his prior experience in the commercial real estate market. Now residing in Sun Valley, Idaho, he kindly asks that we postpone that 9am meeting on a powder day.